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Hero Benelux: Spreading awareness and helping the bee population in Breda

By taking on different projects, Hero Benelux has put considerable effort into protecting bees

Hero Benelux has engaged in three projects to help the bee population and spread awareness on bee health.
Together with the Municipality of Breda, where Hero Benelux is located, the company sowed ribbons of flowers in the corporate Hero colors in three locations throughout the city.
“The flower bulbs will bloom each spring and early summer for the coming five years,” Fabian Griens, a member of the Hero Benelux bee careful team, said. “It will help increase local biodiversity for all pollinators – including and especially bees.”
Additionally, Hero Benelux has funded a bee education center in a petting zoo and nature reserve in Breda. In this building, local beekeepers have several hives on display. This project mainly focuses on highlighting the importance of bees and other pollinators within our daily lives among children and their parents.
“It is important to spread general awareness so the next generation knows about bees and the significant part they play in our environment,” Griens explained. “We are currently working together with the Municipality of Breda and the beekeeper association to build even more educational tools.”
The efforts that have been undertaken at Hero Benelux are not only external, but also internal. “Two colleagues are following training given by the local beekeepers association to become beekeepers themselves,” Griens said. “The aim is to increase awareness within the office as well.”
Griens himself set an example and has recently completed his beekeeper training.
“We want to provide correct first-hand information on our website, but hopefully also in schools in the future,” he added.
These projects are part of the Hero Group bee careful initiative, which includes Hero Benelux.
The purpose of this wider initiative includes protecting bee health and boosting bee populations, and to support beekeepers.

About Hero Benelux
The food company Hero Benelux is situated in Breda and has a wide portfolio of products and brands, including Hero Baby, Organix, and Hero B’tween.
Hero Benelux has been bringing the goodness of nature to consumers for over a hundred years through high quality, natural products. To ensure that we can continue to enjoy these products in the future, we work hard to protect the environment. And with our strong family values, it´s natural for us to operate in a sustainable, socially responsible way in our local community.