“We have launched a campaign promoted via Facebook that shows how anyone can do good for wild bees by creating simple nesting or provide nutrition, even on a window sill, balcony or in the garden,” said Konrad Jäger, Senior Marketing Manager Jams, Hero Switzerland.
The project, launched by the Swiss team, is part of the bee careful initiative and designed as a pilot project. The first phase is now focused on window sills. Balconies and gardens will follow. This is how it works:
The Swiss bee-careful website gives further explanations on how to create the perfect ambient for bees. The Facebook campaign kicked off at Christmas time and is now picking up to provide further instructions.
Follow the campaign on the Facebook fan page and find out more the coming weeks.